Founding students and campus leaders are now being recruited.
COLLEGIATE MOTORSPORT GROUP
Where college meets motorsport.
CMG connects college students and campuses with the motorsport industry through campus programs, real-world experiences, career exposure, student communities, and industry collaboration.
No racing or riding experience required.
CMG connects college students, campuses, and the motorsport industry.
Programs, experiences, career access, and partnerships built around real students and real industry environments.
WHAT CMG DOES
We bring motorsport closer to students.
CMG works between college campuses and the motorsport industry to create opportunities students would otherwise have difficulty accessing.
Campus Programs
Simulators, career panels, guest speakers, workshops, demonstrations, activations, and motorsport programming designed for college campuses.
Industry Experiences
Race weekends, paddock experiences, team visits, facility tours, dealerships, tracks, and other opportunities to experience motorsport firsthand.
Career Access
Career education, professional introductions, volunteer pathways, projects, internships where available, and exposure to the many careers behind the sport.
Industry Collaboration
A structured way for motorsport companies to engage college students through education, recruiting, experiential marketing, student projects, events, and sponsorship.
CAMPUS + INDUSTRY
A simpler way to understand CMG.
CAMPUS
Students • Universities • Student organizations • Faculty
CMG
Programs • Experiences • Careers • Projects • Community
MOTORSPORT
Teams • Series • Tracks • Brands • Manufacturers • Suppliers • Professionals
WHY CMG EXISTS
Motorsport has talent everywhere. Access is uneven.
Many students are interested in motorsport but do not have a clear first step, industry relationships, or affordable ways to experience the sport firsthand. CMG is building that starting point through student experiences, campus programming, and industry collaboration.
The goal is simple: help students discover where they fit in motorsport, and help the industry meet the next generation earlier.
No clear first step
Limited industry connections
Few campus motorsport communities
Unclear career pathways
HOW STUDENTS BEGIN
Discover → Connect → Build → Lead
Discover
Explore motorsport careers, disciplines, teams, technologies, and opportunities.
Connect
Meet students, professionals, organizations, teams, and people across the industry.
Build
Participate in projects, events, media, research, activations, experiences, and other hands-on opportunities.
Lead
Become an ambassador, help build a campus community, lead projects, contribute to CMG, and grow into broader collegiate motorsport initiatives.
WHAT’S IN IT FOR YOU?
A different path for every group in the ecosystem.
Motorsport is not only for drivers or riders. CMG creates ways for students, campuses, organizations, industry, brands, and advisors to participate without overstating what has launched today.
STUDENTS
Find your way into motorsport.
Experience motorsport firsthand, discover career paths, meet people across the industry, build relevant experience, and find other students with similar interests.
STUDENT ORGANIZATIONS
Give members access to something bigger than one campus.
Engineering clubs, Formula or Baja teams, AI groups, business organizations, media teams, and other student communities can connect with programming, exposure, and collaboration.
UNIVERSITIES
Bring another high-impact industry into the student experience.
Motorsport creates interdisciplinary opportunities across engineering, computer science, analytics, business, media, design, operations, manufacturing, and more.
TEAMS, SERIES, TRACKS & INDUSTRY
Meet the next generation of motorsport talent and supporters.
Host students, share career exposure, speak, mentor, collaborate on projects, support events, or introduce students to how the sport operates.
BRANDS & FUTURE SPONSORS
Support student access to motorsport.
Future partnerships may help support student experiences, transportation, events, campus programming, equipment, educational initiatives, and access.
FACULTY, ADVISORS & PROFESSIONALS
Help students navigate an industry they may not know how to enter.
Support mentorship, speaking, educational programming, introductions, chapter advising, project collaboration, and career guidance.
VERIFIED PROOF POINT
MotoAmerica at Laguna Seca • July 2026
CMG IN MOTION
Real proof, not concept-deck promises.
CMG is building from documented student experiences and verified outreach. The first proof point is the July 2026 MotoAmerica Laguna Seca experience with five UC Santa Cruz students; future updates should stay tied to confirmed public milestones.
5
students
1
race weekend
1
internship connection
WHAT WE ACTUALLY DO
Five operating lanes for students, campuses, and industry.
Campus Programming & Activations
Simulator activations, guest speakers, career programming, workshops, demonstrations, student events, and industry-led campus experiences.
Motorsport Experiences
Student access to races, paddocks, tracks, teams, facilities, dealerships, and other motorsport environments.
Career & Industry Access
Exposure to careers, professionals, companies, volunteer opportunities, projects, internships where available, and the disciplines behind motorsport.
Student Communities & Campus Network
A growing network of students, ambassadors, campus organizations, and future formal chapters.
Programs vary by location, partner availability, event access, safety requirements, and student demand.
WHAT WE’RE BUILDING
Present-day work is separate from long-term vision.
This section labels developing initiatives clearly so the site does not present future concepts as fully operating programs.
DEVELOPING
Campus activations
Simulator experiences, industry demonstrations, workshops, speakers, career programming, and campus-facing motorsport events.
DEVELOPING
Expanded industry experiences
Additional race, track, team, facility, and industry experiences for students where access and partners are confirmed.
DEVELOPING
Career pathways
Career education, professional introductions, volunteer routes, projects, and internship exposure where available.
GROWING
Campus network
Ambassadors, student organization collaborations, and future CMG chapters.
DEVELOPING
Student projects
Technical, business, media, research, and interdisciplinary collaborations connected to CMG initiatives.
LONG-TERM VISION
Collegiate competition
Future development of structured collegiate motorsport competition.
IN DEVELOPMENT • 2027
Developing a larger MotoAmerica student experience at Laguna Seca.
CMG is developing a larger student experience intended to bring more college students into the professional motorsport environment for race-weekend exposure, team interaction, industry learning, and career exploration. Attendance and arrangements are not presented as finalized.
MOTORSPORT IS INTERDISCIPLINARY
You do not have to be a driver to work in motorsport.
Whatever you study, there may be a place for it in motorsport.
Engineering
Business
Marketing
Media and Content
Broadcasting
Event Production
Partnerships
Data and Analytics
Design
Mechanics and Technical Work
Manufacturing
Community Building
Industry collaboration
Help build motorsport’s next generation.
CMG is seeking organizations and professionals that can help students access meaningful motorsport experiences, practical learning, professional relationships, and clearer pathways into the industry. Collaboration ideas include student field trips, facility and paddock tours, guest speakers, volunteer opportunities, career exposure, dealership activations, track and riding-school experiences, content and media projects, campus outreach, and subsidized student education.