Founding students and campus leaders are now being recruited.
COLLEGIATE MOTORSPORT GROUP
Motorsport needs a clearer starting line.
Collegiate Motorsport Group connects college students with the motorsport industry through trackside experiences, career exposure, campus communities, industry collaboration, student projects, events, and future collegiate competition.
No racing or riding experience required.
Student access starts close to the work.
Field trips, paddock exposure, conversations, roles, and real context—not just watching from a distance.
WHAT IS CMG?
The bridge between college campuses and motorsport.
Collegiate Motorsport Group is building a collegiate motorsport network that connects students, universities, student organizations, faculty, advisors, teams, tracks, event organizers, brands, and industry professionals. CMG builds the infrastructure that makes those connections easier to create.
Students
A clearer way into motorsport through access, experience, community, and career exposure.
Campuses
New opportunities for experiential learning, interdisciplinary programming, and industry engagement.
Student organizations
Programming, collaboration, project visibility, and relationships beyond one campus.
Industry
A structured connection to emerging collegiate talent, future professionals, participants, and fans.
HOW CMG WORKS
CMG coordinates the space between campus interest and industry opportunity.
CAMPUSES
Students • Student organizations • Universities • Faculty
CMG
Experiences • Careers • Projects • Education • Community • Competition
MOTORSPORT INDUSTRY
Teams • Series • Tracks • Brands • Professionals • Organizations
WHY CMG EXISTS
Talent is everywhere. Access is not.
Many students are interested in motorsport but have no clear first step, limited industry connections, and few affordable opportunities to experience the sport firsthand. CMG is beginning that work now through student experiences, campus communities, industry relationships, and pathways for students to get involved.
Our goal is to build a nationwide collegiate motorsport ecosystem connecting students, campuses, and the motorsport industry—from first exposure to real experience, leadership, careers, and eventually collegiate competition.
No clear first step
Limited industry connections
Few campus motorsport communities
Unclear career pathways
HOW STUDENTS BEGIN
Discover → Connect → Build → Lead
Discover
Explore motorsport careers, disciplines, teams, technologies, and opportunities.
Connect
Meet students, professionals, organizations, teams, and people across the industry.
Build
Participate in projects, events, media, research, activations, experiences, and other hands-on opportunities.
Lead
Become an ambassador, help build a campus community, lead projects, contribute to CMG, and grow into broader collegiate motorsport initiatives.
WHAT’S IN IT FOR YOU?
A different path for every group in the ecosystem.
Motorsport is not only for drivers or riders. CMG creates ways for students, campuses, organizations, industry, brands, and advisors to participate without overstating what has launched today.
STUDENTS
Find your way into motorsport.
Experience motorsport firsthand, discover career paths, meet people across the industry, build relevant experience, and find other students with similar interests.
STUDENT ORGANIZATIONS
Give members access to something bigger than one campus.
Engineering clubs, Formula or Baja teams, AI groups, business organizations, media teams, and other student communities can connect with programming, exposure, and collaboration.
UNIVERSITIES
Bring another high-impact industry into the student experience.
Motorsport creates interdisciplinary opportunities across engineering, computer science, analytics, business, media, design, operations, manufacturing, and more.
TEAMS, SERIES, TRACKS & INDUSTRY
Meet the next generation of motorsport talent and supporters.
Host students, share career exposure, speak, mentor, collaborate on projects, support events, or introduce students to how the sport operates.
BRANDS & FUTURE SPONSORS
Support student access to motorsport.
Future partnerships may help support student experiences, transportation, events, campus programming, equipment, educational initiatives, and access.
FACULTY, ADVISORS & PROFESSIONALS
Help students navigate an industry they may not know how to enter.
Support mentorship, speaking, educational programming, introductions, chapter advising, project collaboration, and career guidance.
REAL EVENT PHOTOGRAPHY SLOT
MotoAmerica at Laguna Seca • July 2026
CMG IN MOTION
5 students. One race weekend. A real starting point.
In July 2026, CMG brought five UC Santa Cruz students to MotoAmerica at Laguna Seca. Students received direct exposure to the motorsport environment, interacted with teams, and one student made an internship connection through the experience.
5
students
1
race weekend
1
internship connection
CURRENT PROGRAM AREAS
Built around real experiences, not empty hype.
Trackside Experiences
Organized student visits to races, paddocks, dealerships, motorsport facilities, and industry events.
Community Events
Watch parties, speaker events, career panels, networking opportunities, and introductory motorsport experiences.
Career and Volunteer Pathways
Connections to volunteering, team support, dealership projects, media work, event operations, and industry learning.
Campus Chapter Development
Student-led communities that introduce motorsport to their campuses and build interdisciplinary teams.
Programs and availability vary by location, event, host organization, safety requirements, and student demand.
WHAT CMG IS BUILDING
Active work now. Larger programs under development.
CMG is operating its first initiatives while building toward a larger collegiate motorsport ecosystem. The labels below distinguish what is active, building, and future-facing.
BUILDING
Campus experiences
Motorsport activations, educational experiences, speakers, simulations, workshops, and other campus programming.
ACTIVE / BUILDING
Industry experiences
Race environments, team interaction, industry learning, and professional exposure where appropriate.
BUILDING
Career pathways
Internship exposure, career education, professional introductions, projects, and ways to understand the industry.
ACTIVE / BUILDING
Campus communities
Ambassadors and future CMG chapters connecting interested students locally.
IN DEVELOPMENT
Student projects
Ways for students from different disciplines to contribute to CMG initiatives and future collaborative projects.
FUTURE
Collegiate competition
Long-term development toward structured collegiate motorsport competition.
IN DEVELOPMENT • 2027
Developing a larger MotoAmerica student experience at Laguna Seca.
CMG is developing a larger student experience intended to bring more college students into the professional motorsport environment for race-weekend exposure, team interaction, industry learning, and career exploration. Attendance and arrangements are not presented as finalized.
YOU CAN FIND YOUR ROLE
Motorsport is bigger than the rider or driver.
You do not need to know exactly where you fit before joining.
Engineering
Business
Marketing
Media and Content
Broadcasting
Event Production
Partnerships
Data and Analytics
Design
Mechanics and Technical Work
Rider Development
Community Building
Industry collaboration
Help build motorsport’s next generation.
CMG is seeking organizations and professionals that can help students access meaningful motorsport experiences, practical learning, professional relationships, and clearer pathways into the industry. Collaboration ideas include student field trips, facility and paddock tours, guest speakers, volunteer opportunities, career exposure, dealership activations, track and riding-school experiences, content and media projects, campus outreach, and subsidized student education.