Inside CMG’s First Student Experience at MotoAmerica Laguna Seca

What CMG learned

A small, well-structured experience can create meaningful exposure for students who may not otherwise know where they fit into motorsport. One student made an internship connection through the experience.

What comes next

CMG is using this first experience to inform future student access, industry exposure, and larger student experience planning.

In July 2026, CMG brought five UC Santa Cruz students to MotoAmerica at Laguna Seca for a first real student motorsport experience.

Event overview

The experience gave students direct exposure to the professional motorsport environment and opportunities to interact with teams during the race weekend.

What CMG learned

A small, well-structured experience can create meaningful exposure for students who may not otherwise know where they fit into motorsport. One student made an internship connection through the experience.

What comes next

CMG is using this first experience to inform future student access, industry exposure, and larger student experience planning.